As skaters, Mesmer wanted to create a brand that focused on the wants and needs of the community. Their goal was simple: Produce high quality skate products, put out great content with an amazing team and help to contribute to the growth of the culture.
When creating the original business model for the brand, it was really important for everyone involved to make sure the skaters on the team were properly compensated. They take pride in being able to offer some of the highest royalty payments in the industry to their pro riders, and will always continue to find ways to take care of their team, and the greater community. Mesmer Skates is for skaters first.